Opening words by Bri, Head of Impact at Kua.
Coffee is a catalytic commodity. Every day, it connects millions of growers to a billion drinkers.
But of the 12.5 million smallholder coffee farmers who grow coffee around the world, almost 70% are subsistence farmers who live below the international poverty line (Enveritas 2018).
Deeply rooted inequities in the coffee supply chain will only be exacerbated by climate change and as such, Kua advocates for purchasing coffee in a way that considers social, economic and environmental dimensions, with respect to conditions of the past, the present and the future.
Purchasing coffee direct from marginalised smallholders is one of the key ways that Kua aims to provide benevolent relief through its Foundation.
As always, we'd love to hear your thoughts. Please get in touch with ideas and questions.