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All the right ingredients for a classic startup story: a university trip to Uganda, a share-house with six bedrooms, unlimited access to a professional podcast studio and an urge to act on climate change.
July 2018: Luke, Isaac and Brody celebrate the start of a new partnership after Kua purchases one tonne of coffee.
What does Climate Positive mean?
Kua Foundation purchases coffee from smallholder farmers that have long suffered at the intersection of poverty and exploitative coffee markets; climate change will only deepen these struggles. Kua Foundation sells ethically sourced green coffee to Kua Company, generating funds for the provision of benevolent relief delivered by local partners. Read our Ethical Sourcing and Partnerships Framework here.
The coffee industry’s wrap-in-plastic then send-to-landfill model is clearly not sustainable. Low impact or circular alternatives are needed to reduce waste and connect consumers with coffee’s true environmental impact. All Kua packaging is either reusable or home compostable. For large business customers we partner with local organisations to recycle used coffee grounds.
All businesses must take responsibility for their carbon emissions. Kua has been carbon negative since 2019 and is committed to measuring, reducing and communicating its business and product footprint each year. Learn more about our 200% offset program and measurement here.
Kua has two entities - a Charity and a Company. In simple terms, Kua Foundation buys coffee and sells it to Kua Pty Ltd, generating revenue for work that improves the livelihoods of smallholder communities. This structure ensures Kua will always be impact first:
Build in Public
Act on Purpose
We are Housemates
Celebrate Big Ideas
The best way to support Kua is by drinking our coffee.
(And then telling your boss about it)
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