Kua advocates for purchasing coffee in a way that addresses the complex and varied challenges faced by the industry, with a strong focus on climate change and farmer livelihoods. Using our Ethical Sourcing Framework, Kua selects partners based on seven key criteria: price, transparency, sustainability, gender, smallholder status, climate change and footprint. SDG10

The coffee industry’s wrap-in-plastic then send-to-landfill model is clearly not sustainable. Low impact or circular alternatives are needed to reduce waste and connect consumers with coffee’s true environmental impact. All Kua packaging is either reusable or home compostable. For large business customers we partner with local organisations to recycle used coffee grounds. SDG12

All businesses must take responsibility for their carbon emissions. Kua has been carbon negative since 2019 and is committed to measuring, reducing and communicating its business and product footprint each year. Learn more about our 200% offset program and measurement here. SDG13