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Due to changes in the Kua subscription process some of the user instructions in this blog post are out-of-date. See this updated post to learn how to add indigenous place names to your address.
For 3 months or so, we have been adding Indigenous place names to our address labels. Coffee is still going out to people across Australia but there is now a little line below the suburb name which says something like 'Gadigal & Bidjigal Country'.
It wasn’t a big change for us. When we pack your coffee, we do a little research and type it in. It may not be a big change for you either, another line in the address format is easy to miss. But small tweaks like this do have the potential to make fundamental change when done at scale.
Imagine if every package we ever received recognised the Indigenous country. We’d be connecting with First Nation cultures, languages and places everyday. We begin to understand the fact that our homes in Chippendale stand on Gadigal country, that an office in St Kilda is also Euro-Yroke country and that our grandma in Wollongong lives on Dharawal country. Through this simple act, Indigenous culture starts to become part of the Australian vernacular, part of our day to day.
People of the internet may call another line in the address virtue signalling, marketing spin or tokenistic. They might be right. We don't have the brains or authority to argue with them. But we do believe this is a tiny, but effective step in the right direction (one of the many, many steps that need to be made).
So how do you do the same thing?
Early on we connected with Rach from place_names_in_addresses who has been championing the campaign to get Indigenous place names included on all address forms. Follow her on Instagram, she’s awesome.